The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child’s mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for the past 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by our staff and customers to support patients facing cancer. Through our efforts during this decade-long partnership, we've supported nearly 500,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Jim Keras Subaru Dedicated Locally to the Love Promise?
Our Love Promise can be seen in various partnerships we have developed with local charities and non-profits. We are grateful for the opportunity, not only to be a part of our community, but to serve it as well.
MidSouth Pug Rescue Inc | Tunica Humane Society
New Memphis Institute, The Levitt Shell, The Children’s Museum of Memphis | Peer Power | MIFA | Wolf River Conservancy | Dorothy Day House
Boys and Girls Clubs of Greater Memphis | Madonna Learning Center | Raleigh-Bartlett Meadows Elementary
Shelby Farms Park, Wolf River Conservancy, Agricenter International, Outdoor INC | Memphis Hightailers
Le Bonheur Children's Hospital, Church Health Center, Ronald Mcdonald House Memphis, St. Jude Hospital, MIFA (Metropolitan Inter-Faith Association | Leukemia & Lymphoma Society | Forrest Spence Fund
It Takes A Village - Nicole C.
At Raleigh-Bartlett Meadows Elementary, we believe that when students feel supported, they are able to learn, grow, and thrive. Thanks to the generosity of Jim Keras Subaru, our students and families have experienced firsthand what it means when a community truly shows up. Teachers and staff see the impact daily. Students who once worried about the cold now walk into classrooms with confidence, knowing they are cared for beyond the school walls. Parents have expressed heartfelt gratitude, sharing how these donations eased a burden and reminded them they are not alone.
Love Shows Up: Jim Keras Subaru’s Partnership with the Forrest Spence Fund - Nicole C.
Jim Keras Subaru stands beside us not only in funding, but in presence. From sponsoring our Touch-A-Truck event to raising awareness about the needs of critically ill children, Subaru’s team shows up with heart, humility, and hands ready to serve. Together, we are building a community where families experience love, dignity, and support in their most vulnerable moments.
Thanks for 'fueling' an amazing race day! - Susan G.
Dear Jim Keras Subaru Team, On behalf of the entire Wolf River Conservancy, thank you for helping make this year’s Discover the Greenway 5K+ such a resounding success! We’re incredibly grateful for your unwavering partnership over the years—and especially last weekend, when we welcomed hundreds of runners, walkers, and families to the Greenway just before the rain rolled in. The energy and excitement were unmistakable, and your presence as Presenting Sponsor helped make that possible. Everyone LOVED the Subaru giveaways! There was nothing left! Your continued support not only brings events like this to life, but it also strengthens our mission every day—protecting the Wolf River, enhancing the Greenway, and ensuring these natural spaces are accessible for all. Thank you again for being such an incredible partner. We couldn’t do it without you. With heartfelt appreciation, Susan
Leukemia & Lymphoma Society Blanket Drop Off - Ryan F.
For the past couple of years, Le Bonheur Children’s Hospital has partnered with The Leukemia & Lymphoma Society (LLS) and Jim Keras Subaru through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients for a number of years. On June 18th, Jim Keras Subaru personally delivered these items to patients in treatment.
Jim Keras Subaru Supports The Salvation Army Memphis & the Mid-South - Eli T.
Imagine having to go without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Memphis, this can be a harsh reality. Helping others is the key to a strong community which is why Jim Keras Subaru believes in helping to support individuals and families in urgent need. This season, for our Subaru Loves to Help® initiative, we are partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have helped nearly 900,000 children and adults in urgent need so far. On 2/12/25, Jim Keras Subaru partnered with The Salvation Army Memphis & the Mid-South and donated 120 coats to children in urgent need. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child’s mental and emotional well-being.
A True Community Partner - Donna I.
Jim Keras Subaru has demonstrated incredible support and commitment to Madonna Learning Center through their participation in the Share the Love program. Their contributions have gone beyond financial support—members of their team have personally engaged with our students and adults, creating lasting memories and meaningful connections. One highlight of their involvement was a friendly basketball game held in our gym, where Subaru team members enthusiastically played alongside our students. They took time to meet each individual, showing genuine friendship and camaraderie. These interactions are invaluable in helping our students develop essential social skills in a joyful and inclusive environment. In addition, Jim Keras Subaru planned a special visit to their dealership for our students. During this exciting field trip, students toured the showroom, explored the repair shop, and learned about the many components that make a Subaru dealership run—from sales to service. It was a wonderful hands-on learning experience. Jim Keras Subaru believes deeply in our mission: empowering individuals with special needs to reach their full potential. Their generous financial support will directly impact our ability to expand our school and serve more children and adults as the demand for our programs continues to grow within our community. We are profoundly grateful for their partnership and unwavering belief in our students, our school and our vision.
PDS March Mania - Kim B.
The March Mania Auction is Presbyterian Day School's largest fundraiser. Sponsors like Jim Keras Subaru make a real impact on PDS by supporting our need-based financial aid program, key educational programs, campus safety, and many other initiatives that help our boys thrive. We are so grateful for their continued support!
SRVS - Matt W.
Jim Keras Subaru has been an amazing partner and supporter of SRVS for many years. Because of your generosity, we've been able to continue our mission of providing the best support that people with disabilities need to live meaningful lives as part of their communities. Thank you, Jim Keras Subaru, for your steadfast belief in SRVS and for helping the more than 1,200 people we support each year.
Making Strides Towards Sustainability - Susan G.
Thanks to Jim Keras Subaru and their unwavering support of the Wolf River Conservancy, our conservation efforts have made monumental strides toward creating a sustainable environment for our community. The Wolf River Conservancy hosts its Wolf River Restoration Series each year to honor and celebrate key holidays (MLK Jr. Day of Service, Arbor Day, World Water Day, and Earth Day). The series offers volunteers the opportunity to plant native trees, clean up illegal dumping, improve outdoor recreation facilities, remove non-native invasive plant species, and more. This year, our volunteers removed 111 bags of trash, 169 tires, and 36 other large items totaling over 6,320 pounds! Such significant cleanups greatly affect biodiversity (including humans) throughout the watershed stretching beyond the simple beautification of natural areas. Additionally, 1.12 acres of land were rehabilitated for native species, creating more diverse outdoor spaces for all residents to enjoy. Lastly, 2,432 trees were planted during the series, and over the next 20 years, they will sequester an estimated 345 metric tons of carbon and filter 445,802 gallons of stormwater. Special thanks go out our partner Jim Keras Subaru, who with their support construction on the Wolf River Greenway continues. The Wolf River Greenway is a corridor of protected green space along the Wolf River that includes a paved pathway for pedestrian and bicycle traffic. This 12-foot-wide pathway will eventually extend 26 miles to connect over 22 neighborhoods, from the north end of Mud Island in downtown Memphis through the neighborhoods of north central Memphis to Shelby Farms Park and then to the cities of Germantown and Collierville. Thank you, Jim Keras Subaru, for your incredible commitment to our environment and communities.
2024 Night at the Shell - Savanna G.
The 2024 Overton Park Shell Fall Free Concert Series has come to a close for the 2024 season, and we’re looking back with full hearts, knowing that we have positively impacted the city of Memphis for another year. Thanks to the support of Jim Keras Subaru, we’ve shared the gift of free music, sparking moments of connection, joy, and memories across our community. With Jim Keras Subaru behind each concert, your partnership fuels our mission and spreads positivity throughout Memphis.
Did Jim Keras Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
