The 2024 Subaru Love Promise Customer and Community Commitment Award

The 2024 Subaru Love Promise Customer and Community Commitment Award

We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.

The 2024 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.

Here at Jim Keras Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Subaru believes we all should have a chance to lead a healthy life.

It's our goal to make the pursuit of knowledge available to as many minds as possible.

Subaru believes all pets deserve a loving home.

Subaru and its retailers believe in giving back to our communities.

The 2024 Subaru Love Promise Customer and Community Commitment Award
The Subaru Love Promise
Did Jim Keras Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
Love Promise Poster
Did Jim Keras Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Jim Keras Subaru

Subaru and Jim Keras Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Overton Park Shell - Savanna G.

The Overton Park Shell deeply appreciates the ongoing support of Jim Keras Subaru in our Free Concert Series. Their 8-year partnership has contributed to us fulfilling the Overton Park Shell's mission of building community through music and education, finding common ground in a diverse audience. In the past year, Jim Keras Subaru's partnership has helped support our 32 free concerts, bringing the joy of music to more than 50,000 individuals.

Overton Park Shell

Little Joanie - She Was Meant to Be. - Sandy W.

How does a tiny defenseless puppy, survive in the wilderness, against all odds? It's because Joanie was born in the Palm of God's Hand. That is our only explanation. This precious little puppy was just meant to be. Back in early August, 2023, the Tunica Humane Society rescued the only surviving newborn puppy of a feral mother dog, that lay dying just a few feet away. She had been bitten by a poisonous snake and it was clear, we were too late to save her. Her body was already swollen and covered in flies. She hadn't been able to care for her newborn babies in several days. The tiny puppies perished, one by one, without their mother's milk. Except for little Joanie. Joanie had superpowers from the very start. She was destined to touch a million hearts with her story of survival. The scene when we arrived at the property was so heartbreaking, Joanie could have gone completely unnoticed. The smell of death was already in the air. Somehow, this tiny puppy found the strength to make a faint whimper. She was still alive. Just a few feet from her dying mother. From the moment Joanie was scooped up by Scott and Tobi Little, it was clear she was going to be a fighter. Her tiny body was already cold and stiff. She responded instantly to the warmth of Tobi's touch. Joanie went on to be fostered by Harlan and Becky Stillions during those first crucial weeks of her development.  They nurtured her with all the love and care shown a newborn infant. For a puppy born in the darkest despair, Joanie's life suddenly became a fairytale. On October 15th, Joanie was officially adopted by Mike and Christie Mays. I chose Joanie's story as our ultimate "Underdog" this month, in connection with the Subaru Loves Pets promotion. We have had many wonderful adoptions this October but Joanie's story of survival goes straight to the heart. God had amazing plans for this little puppy, from the start. Her forever family knows she was Heaven Sent. They say she has changed their lives forever. The Tunica Humane Society is honored to be partnering with Jim Keras Subaru Covington Pike during the Subaru Loves Pets National Promotion. A Company that is founded on Giving Back. A Rescue that is founded on Giving Back. It's a Win-Win for the countless dogs and cats in shelters across the country, all of them deserving of loving homes. Hats off to Subaru for bringing light to their plight during this national promotion.

Tunica Humane Society

Giving Dogs a 2nd Chance - Marilyn S.

I had so much fun working closely with our Mutt Strut 5k sponsor, Jim Keras Subaru Covington Pike, this year! The dog rescue I volunteer for, Dogs2ndchance, hosts an annual fundraiser event lovingly named the Mutt Strut 5k. It’s a 5k with a fun and surprising twist…. you can run/walk with your dog! The weather was a perfect fall day as the participants strutted down the course through the beautiful Overton Park. The people were as diverse as the dogs who participated. We had everyone from serious racers and weekend warriors to moms (one jogging with a baby stroller plus her dog!) dads, grandparents, groups of siblings, a wheelchair racer, a school track team……etc. The dogs that participated were German Shepard, Shih Tzu, poodles, doodles, collies, boxers, dachshunds, labs, mutts, mutts, and more mutts. We had well over a hundred participants this year (and that’s not counting the dogs). Thank you, Jim Kerras Subaru Covington Pike for being one of our sponsors this year! We could not continue our work without you and others. Our rescue group is a non profit organization with no government funding, strictly run by volunteers. Our costs are high. We take in stray dogs/puppies, injured, and abandoned dogs. We vet them. We spay, neuter, microchip, vaccinate and care for them until they are adoptable. We give them a 2nd chance.

Dogs2ndchance

More Than A Sponsorship - Tulio B.

Jim Keras Subaru Covington Pike and the Memphis Hightailers Bicycle Club have worked together for many years. Through that time we have been able to build and grow their sponsorship into a valuable partnership. Our partnership with Jim Keras Subaru Covington Pike has allowed us to strengthen our mission and further our reach in providing bicycle safety, education, and awareness within our community while providing helmets to those who need them. It’s great to see an auto dealership supporting bicycle safety. Since our partnership began, we have been able to get more people riding by providing Bicycle Essential cards at the dealership. Jim Keras Subaru Covington Pike’s presence at our annual Bluff City Blues Ride shows their commitment to raising awareness of cycling and the outdoors. This is a great partnership and we look forward to many more years to come.

Memphis Hightailers

Peer Power Big River Crossing Race - Cortney R.

Thank you for helping thousands of Memphis students through your $7,500 sponsorship of the Peer Power Big River Crossing Race. It's a good race with a good run for a great reason. Our organization is extremely grateful for the support you have given us over the years. Because of you, Peer Power is providing the tools that students need to succeed in life. Students supported by Peer Power tutors and mentors have higher attendance and graduation rates along with rising college acceptance rates. Yet we know that our work isn't complete. Together, we can continue to support our students in the ways that they need it the most. Thank you for helping to make sure that children have a chance at learning and at life. Thank you for your incredible commitment.

Peer Power

Le Bonheur Children’s Hospital - Lindsey S.

Subaru Memphis has partnered with Le Bonheur Children’s hospital for years by donating blankets to children in the hospital. Staying in a hospital can sometimes seem cold and sterile to children, so being gifted with a snuggly blanket brings these families a piece of comfort in times of need. We are so grateful for the partnership with Subaru and their commitment to our kids and families!

Le Bonheur Children’s Hospital

Share the Love Donation to Church Health - Dr. Scott M.

Church Health is grateful for the partnership with Subaru and Jim Keras Subaru. The Subaru Share the Love® donation of $62,000 will help thousands of people who work in low-income jobs that have nowhere else to turn for healthcare.

Church Health

Overton Park Conservancy - Tina S.

On Behalf of Overton Park Conservancy, I'd like to thank you for Jim Keras Subaru's Annual Sponsorship of $50,000.00. Your gift helps us to continue creating a beautiful, safe and welcoming space for our diverse community to gather, dream and play. Overton Park is at the center of recreation, inspiration, and connection. With an increasing number of visitors that topped 1.2 million in 2021, the task of maintaining this busy urban oasis continues to grow every year. Your support enables us to make repairs, maintain trails and respond quickly to maintenance challenges like major storm events. This year will bring important changes to the park. The Overton Park 9 golf course will reopen to the public after a renovation by a world-class design team. The National Ornamental Metal Museum is expected to begin renovating Rust Hall and returning it to a destination for the community to connect with the arts. The Conservancy plans to complete our comprehensive park plan, laying out the future of park features like Rainbow Lake. the East Parkway Playground, and the train System. We are honored every day to be able to care for this historic and treasured public space, and we're humbled by your support. Thank you.

Overton Park Conservancy

Forrest Spence Fund - Forrest Spence Fund T.

Thank you for your sponsorship of the 15th Annual Forrest Spence 5k. We really appreciate Jim Keras Subaru's generosity over the years. We would not be able to assist families with a sick child without your support. Thank you for believing in our mission!

Forrest Spence Fund

Boys & Girls Clubs of Greater Memphis - Ellen B.

As a teenager, Keishuna not only needs to prepare for graduation she needs to prepare for life beyond high school, and she's not the only one. Even as employers struggle to fill open positions with skilled workers, the unemployment rate for teens and young adults in Memphis is three times higher than the national average. Your investment in the Boys & Girls Clubs of Greater Memphis puts Keishuna and the 2,100 other teens we serve each year on the path to a great future. We provide opportunities to develop crucial soft skills, gain certifications, explore careers, and learn on the job skills. Your generosity coupled with the programming at BGCM is setting them up for success. I would like to extend my gratitude for your gift of $3,000.00 in support of the 2022 Steak N' Burger Event. Thank you for helping to close the opportunity gap for youth, equipping the next generation with the resources and experiences they need to thrive in school, career, and life. Best regards, Keith Blanchard

Boys & Girls Clubs of Greater Memphis

Jim Keras Subaru Mentorship - Ellen H - Ellen H.

Dear Mentor: Thank you very much for your willingness to take on one of our 8th grade students as an intern. We realize it takes some thoughtful planning on your part, and we appreciate your willingness to invest such considerable time and energy. In developing this project, it is our hope that Grace-St. Luke's students will have the opportunity to experience a few days in a profession of interest to them. As much as possible, we expect our students to undertake meaningful tasks within your organization and learn about the adult world of work We expect them to be prompt, dress appropriately, and contribute thoughtfully while they are in your place of business. Again, thank you for your generous gift of time.

Grace-St. Luke's Episcopal School

New Memphis's Class of 2022's 20 < 30 - Laura Beth D.

Thank you Jim Keras Subaru for supporting The Memphis Flyer and New Memphis' Class of 2022's 20 < 30. We are so thankful for your support and helping us celebrate the amazing leaders making positive changes in our community!

New Memphis Institute

With Thanks - Aileen P.

Through #SubaruLovestoHelp Jim Keras Subaru Covington Pike dropped off blankets to the Dorothy Day House to help those in need. Thank you so very much for your support of our community!

Dorothy Day House

TUNICA HUMANE SOCIETY - Jan C.

Penelope was a stray young dog who was found in late August under an abandoned shed in a rural Mississippi town. She had just given birth to a litter of puppies and soon was rescued by the Tunica Humane Society. Because of a "honking" sound that she continued to make, she was taken immediately to a local vet to be examined. After she was seen, a decision was made to have further studies done by the Veterinary Staff at Mississippi State University. It was discovered that her snout was almost entirely crushed, and she is blind in one eye. The injuries were caused by blunt force trauma, but it was not known if this was from being struck by a car, or if she was deliberately struck by someone with a heavy object. The staff at MS State drained her blocked sinus passages and treated Penelope for a severe sinus infection. As Penelope continued to improve, the decision was made to return her to the shelter, but because she had to continue to be cared for and given medication, a lovely couple named Lisa and Pete stepped up to foster Penelope in their home. A few days later, a Tunica Humane Society friend told her friend Angie who lived in New Jersey about Penelope. Her friend told Angie that this was a beautiful dog who needed a forever home. After the adoption application was approved, arrangements were made to transport Penelope to New Jersey but, because of a medical emergency, the transport driver was unable to bring Penelope to New Jersey. Angie then decided to drive 1100 miles from New Jersey to Tunica to pick up Penelope who has been in her new home for about a week. Penelope is an awesome addition to her new family and she has two human sisters who are 9 years old and 6 years old. Penelope takes part in tea parties and in the evening, she probably hears dozens of bedtime stories. She has three cats and some guinea pigs to keep her company too. Her Mom Angie is thinking about getting Penelope certified as a funeral home therapy dog for those who are grieving the loss of deceased loved ones. Penelope was a pet that was adopted during October due to the wonderful exposure created by the Tunica Humane Society’s partner retailer, Jim Keras Subaru, Covington Pike and their promotion of Subaru Loves Pets month. Penelope arrived in New Jersey on Friday, Oct. 22 and this was the same day as Subaru’s “National Make A Dog’s Day”. We believe this date will forever be a significant day in Penelope’s life and her adoptive family. Subaru, you truly made their day! At a time when adoptions are down throughout our community, we believe this promotion significantly impacted our adoption rate so much that we had nineteen adoptions this month. Who would ever anticipate that an injured dog from a small town in Mississippi would ever have such an impact on so many lives? There is a saying "Love lives at the Tunica Humane Society" but we believe that adopters such as Angie and her new pet Penelope show us that love has no boundaries. Thank you, Jim Keras Subaru, Covington Pike and the entire Subaru corporation for remembering the underdogs and cats of this world!

Tunica Humane Society

Subaru Love Promise Story - Tunica Humane Society - Jan C.

Penelope was an injured stray young dog who was found in late August under an abandoned shed in a rural Mississippi town. She had just given birth to a litter of puppies and soon was rescued by the Tunica Humane Society. Because of a "honking" sound that she continued to make, she was taken immediately to a local vet to be examined. After she was seen, a decision was made to have further studies done by the Veterinary Staff at Mississippi State University. It was discovered that her snout was almost entirely crushed, and she is blind in one eye. The injuries were caused by blunt force trauma, but it was not known if this was from being struck by a car, or if she was deliberately struck by someone with a heavy object, like a shovel. The staff at MS State drained her blocked sinus passages and treated Penelope for a severe sinus infection. As Penelope continued to improve, the decision was made to return her to the shelter, but because she had to continue to be cared for and given medication, a lovely couple named Lisa and Pete stepped up to foster Penelope in their home. A few days later, a Tunica Humane Society friend told her friend Angie, who lived in New Jersey, about a beautiful dog who needed a forever home named Penelope. After the adoption application was approved, arrangements were made to transport Penelope to New Jersey, but because of a medical emergency, the transport driver was unable to make this trip. Angie then decided to drive 1100 miles from New Jersey to Tunica, MS to pick up Penelope. Penelope is an awesome addition to her new family! She has two human sisters who are 9 and 6 years old. Penelope takes part in tea parties and in the evening, she hears dozens of bedtime stories. She has three cats and two guinea pigs to keep her company. Her mom Angie is considering having Penelope trained to be a certified funeral home therapy dog for those who are grieving the loss of deceased loved ones. Penelope was a pet that was adopted during October due to the great exposure created by the Tunica Humane Society's retail partner, Jim Keras Subaru-Covington Pike and their promotion of Subaru Loves Pets Month. Penelope arrived in NJ on October 22, the same day as Subaru's "National Make a Dog's Day". We believe this date will forever be a significant day in Penelope's life. Subaru, you truly made her day! At a time when adoptions are down throughout our community, we believe this promotion significantly impacted our adoption rate so much that we had 18 adoptions this month. Who would ever anticipate that an injured dog from a small town in MS would ever have such an impact on so many lives? There is a saying, "Love Lives at the Tunica Humane Society" but we believe that adopters such as Angie and her new pet Penelope show us that love has no boundaries. Thank you Jim Keras Subaru-Covington Pike and the entire Subaru corporation for remembering the underdogs and cats of this world!

Tunica Humane Society

Share The Love- National Civil Rights Museum - Beverly S.

Thank to all the staff at Jim Keras Subaru Covington Pike you all participated in the Share The Love for the National Civil Rights Museum. You all participated, and we are so very grateful for this generosity, especially at this critical time for us. Because of you, thousands of families have enjoyed the museum and our virtual programming. Our heartfelt thanks to everyone!

2021 2nd Annual Virtual Pawscars - Ranise C.

ALIVE Rescue Memphis is so appreciative to have Jim Keras Subaru Covington Pike as a sponsor for our Virtual Pawscars Gala last month. These much-needed funds were raised to save the seniors, large dogs, bully breeds, ferals, medical cases, and heartworm positive dogs of the Mid-South. This past year has been very hard along with everyone else while navigating covid, and we are thankful to have a partner like Jim Keras Subaru Covington Pike. ALIVE Rescue Memphis is a foster-based rescue program for homeless animals in the Memphis area. We aim to save as many lives as possible from kill shelters and the streets- ultimately placing them in their best-matched homes. We try to match people and animals to their forever homes. For more information on adopting, fostering, and volunteering can be found here: www.aliverescuememphis.org.

ALIVE Rescue Memphis

THE OUTBACK: FUN UNLEASHED - Savannah R.

Shelby Farms Park is a popular place for pups with over 100 acres that are designated for off-leash fun for you and your pup! The Outback is open daily from sunrise to sunset and features a water fountain with a doggie bowl and a dog wash station. Jim Keras Subaru generously sponsors The Outback Off-Leash Dog Park!

Shelby Farms Park Conservancy

Beating Cancer Is In Our Blood - Fatemeh D.

On June 13, we all joined together virtually across the country as ONE LLS to climb the same number of steps that would take us to the top of San Francisco’s iconic Salesforce Tower. 61 stories. 1,762 steps. And if you don’t have access to stairs, that height equals 600 chair step-ups or 8,810 walking strides. Thank you, Jim Keras Subaru Covington Pike for being a sponsor for our event and adapting to the safety and changes during Covid. Thank you from all of us at The Leukemia & Lymphoma Society!

The Leukemia & Lymphoma Society

Outdoors Inc Grit & Grind Gravel Grinder - Joe R.

Jim Keras Subaru Covington Pikehas been a partner of Outdoors INC and generously sponsored our Grit & Grind Gravel Grinder on November 1st, 2020. This 7-mile outdoor event welcomes gravel bikes, cross bikes, and mountain bikes. We are so thankful for Jim Keras Subaru's support over the years and look forward to partnerships in the future. Thank you!

Outdoors INC

Subaru Loves Pets and Make A Dogs Day - Sarah G.

ALIVE Rescue Memphis is so appreciative to have been selected to partner with Jim Keras Subaru Covington Pike for the 2020 Subaru Loves Pets month. Jim Keras Subaru Covington Pike collected donations for us throughout the month of October. On behalf of all of us at ALIVE, we are so grateful to our friends at Jim Keras Subaru Covington Pike. The generous donations that we received as part of our partnership were amazing and much needed. They also supported our Virtual GRRRL's Night in November were much-needed donations were raised to save the seniors, large dogs, bully breeds, ferals, medical cases, and heartworm positive dogs of the Mid-South. ALIVE Rescue Memphis is a foster-based rescue program for homeless animals in the Memphis area. We aim to save as many lives as possible from kill shelters and the streets- ultimately placing them in their best-matched homes. We try to match people and animals to their forever homes. For more information on adopting, fostering, and volunteering can be found here: www.aliverescuememphis.org.

ALIVE Rescue Memphis

Subaru Loves Pets and Make A Dogs Day - Sarah G.

ALIVE Rescue Memphis is so appreciative to have been selected to partner with Jim Keras Subaru Covington Pike for the 2020 Subaru Loves Pets month. Jim Keras Subaru Covington Pike collected donations for us throughout the month of October. On behalf of all of us at ALIVE, we are so grateful to our friends at Jim Keras Subaru Covington Pike. The generous donations that we received as part of our partnership were amazing and much needed. They also supported our Virtual GRRRL's Night in November were much-needed donations were raised to save the seniors, large dogs, bully breeds, ferals, medical cases, and heartworm positive dogs of the Mid-South. ALIVE Rescue Memphis is a foster-based rescue program for homeless animals in the Memphis area. We aim to save as many lives as possible from kill shelters and the streets- ultimately placing them in their best-matched homes. We try to match people and animals to their forever homes. For more information on adopting, fostering, and volunteering can be found here: www.aliverescuememphis.org.

ALIVE Rescue Memphis loves Jim Keras Subaru - Sarah J.

ALIVE Rescue Memphis is so appreciative to have been selected to partner with Jim Keras Subaru Covington Pike for the 2019 Subaru Loves Pets month. Jim Keras Subaru Covington Pike collected donations for us throughout the month of October. On behalf of all of us at ALIVE, we are so grateful to our friends at Jim Keras Subaru Covington Pike. The generous donations that we received as part of our partnership were amazing and much needed. They also supported our Pawscars Gala in February were much-needed donations were raised to save the seniors, large dogs, bully breeds, ferals, medical cases, and heartworm positive dogs of the Mid-South. ALIVE Rescue Memphis is a foster-based rescue program for homeless animals in the Memphis area. We aim to save as many lives as possible from kill shelters and the streets- ultimately placing them in their best-matched homes. We try to match people and animals to their forever homes. For more information on adopting, fostering, and volunteering can be found here: www.aliverescuememphis.org.

ALIVE Rescue Memphis

Sharing the Love with our future - Dennis R.

Jim Keras Subaru defines leadership with its philanthropic heart. Peer Power Foundation is a non-profit that recruits, trains, and employs college students to enter into the classrooms and support the teachers of high schools in Shelby County. The Keras family has helped our efforts to tutor in excess of 3000 high school students each week by sponsoring the Big River Crossing Half Marathon and 5K the last few years and selected us as their Share the Love Partner for the year 2019-2020. Thanks Jim Keras Subaru for your support! If you would like to see more information visit our website at www.peerpowerfoundation.org

Peer Power Foundation

Jim Keras Subaru Supports Grace-St. Luke’s School - Sherry E.

Grace-St. Luke’s Episcopal School (GSL) is grateful to Jim Keras Subaru for their continued support of GSL’s Annual Anchor Auction produced by the GSL Parents’ Association (P.A.). The auction is the P.A.’s biggest fundraiser of the year. The money generated by this sell-out event helps fulfill the school’s Teacher Wish Lists, providing wonderful additions to the school environment such as iPads, smart boards, wobbly chairs, library books, preschool outdoor classroom furnishings, and classroom renovations. Our auction attracts more than 300 parents and school supporters and would not be possible without the generosity of sponsors like Jim Keras Subaru.

Grace-St. Luke's Episcopal School